Coca Cola + Marvel: Comicans

My role and responsibilities: Discovery, ideation, research, managing and leading other colleagues, storyboarding, prototyping, critique and refinement, 3rd-party consulting, asset creation + production, final product evangelism.

Timeline: Nine months (2023-2024)

In the latest chapter of Coca‑Cola’s storied history with Disney, GUT and WPP Open X, led by VML, Ogilvy, BCW, and supported by Momentum and Forpeople, unveiled “Coca‑Cola x Marvel: The Heroes.”

This global campaign, which went live on April 8, promoted new limited-edition Coca‑Cola pack designs featuring 38 character illustrations from the Marvel Universe through immersive storytelling and digital experiences. It also includes an immersive AR extension, allowing consumers to scan a can and interact with all 32 characters, as well as “face-offs” between two characters when the products are put together.