Beef: It’s What’s For Dinner

My role and responsibilities: Art Director, UX Designer - Art direction, brand development, client presentations, final deliverables and asset production, style guide and client education materials.

Timeline: six months (2017).

I joined the project after the client had hired us for a brand refresh and website redesign. After approval of an initial concept and direction, I was responsible for redesigning the consumer-facing and educational side of the website, complete with new recipe presentations, informational graphics, and new directions in tone, voice and imagery. Once the build was in process, I created and developed an extensive Brand & Style guide for the client to continue future work throughout their digital experiences.