HomeStreet Bank

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My role and responsibilities:

Art Director, UX Designer:
Art direction, conceptual development, brand development, wireframing, client presentations, final deliverables and asset production, style guide and client education materials.


Timeline:

Six months. Finished, website live at Homestreet.com


Homestreet Bank asked for a website redesign, which started with Discovery, UX and CX recommendations and brand exploration. After developing and focusing in on a new voice, tone, look and feel, we moved onto designing 20+ new pages with responsive CMS templates in mind, while customizing all other details of color, type, pattern, photography, etc. Once the build was in process, I created and developed an extensive Brand & Style guide for the client to continue future work throughout their digital experiences.


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